Change is as good as a holiday....although a holiday would be really nice. June 05 2013, 10 Comments
Welcome to Nanny Pickle's all new look website. Oh my, we have been waiting for this day for a wee while now, but these things take time.
To be honest the update has got us thinking.
Change may well indeed be good for the soul but just as importantly the Au Pairs feel that a time for reflection is just as important.
Taking the time to look back without regret is, without wanting to sound like a self-help book, reaffirming.
So here it is, our look back on the past five years...the things that worked and the things that didn't work as well....we like to call them learnings!
Nanny Pickle's first ever collection...we were told that green would never sell. This is where we learnt not to listen to everybody all the time. The green sold out very quickly indeed.
We then introduced two new colours into the range and as you can see we also did soft toys, paper products, lampshades, wall canvases, height charts and gift boxes. What we found was that we had bitten off more than we could chew so...
We made the decision to just concentrate on the clothing. This gave us more time to concentrate on the production process. Although we then realised that something was missing from our marketing images...
Sheer genius...why don't we actually put a baby in our clothing? Well the real reason was that up until this time we had been shooting everything on Au Pair Jennine's 8 year old daughter's point and shoot camera. So we saved our pennies and bought an actual camera with a lens and all!
Of course the new found freedom lead to...
All sorts of possibilities unfolded as we began to really get a feel for how we wanted our customers to see the brand. A touch of whimsy and a bit of a giggle seemed to be etched in our minds with everything we did. Which led to our next collection...
Spot the Difference! We had so much fun with this one. Babies just look gorgeous in spots. Spots are fun, spots make people smile. Which led us to our current range...
"Some Days are Diamonds" made us realise that we are a tad more confident in what we do. So, we had that conversation about do we expand a little? which has lead to:
Our first pair of shoes, our first pair of cable knit tights and Bad Bunny's A to Z Alphabet Flash Cards...featuring Bad Bunny in 26 crazy guises.
because he is the reason that we are still here and laughing.
Until next time Nursery Peeps...that's modern speak you know!